Abenson recognised at Retail Asia Awards 2026 in Singapore

The company won for its investment in customer service and improving appliance and gadget shopping through fast delivery, professional installation, easy payment options and solutions.

Abenson received the Customer-Centric Brand of the Year - Philippines recognition at the Retail Asia Awards 2026 for its Super Service campaign, which focused on delivery, installation, payment flexibility, and after-sales support across its retail operations in the Philippines.

Consumer expectations around appliance retail shifted towards easier purchase, delivery, and service support. Over the past 24 months, Abenson used its Super Service campaign to address those requirements across store transactions, online orders, fulfilment, and after-sales support.

Easy payment options were available in stores and online. Planning Studio provided layout consultations and appliance recommendations suited to specific residential spaces.

Branch operations were recognised through the Philippines Department of Trade and Industry’s Store Bagwis Awards. With over 132 received Gold Bagwis Award recognitions.

Together, these services extended Abenson’s customer support beyond product sales. Abenson continues to focus on making appliance shopping enjoyable and convenient and, more importantly, bringing the good life to more Filipino homes.

The Retail Asia Awards highlights the pinnacle of excellence, innovation, and leadership within the retail industry across the Asia Pacific region. It serves as a benchmark of success, honouring companies and individuals who have made remarkable contributions to shaping the future of retail.

The Retail Asia Awards is presented by Retail Asia Magazine. To view the full list of winners, click here. If you want to join the 2027 awards programme and be acclaimed for your company's exceptional products or initiatives in the Retail industry, please contact Marni Marco at [email protected].