Lacoste expands Hong Kong presence with new Pedder Building flagship

It features neon installation and exclusive Hong Kong-inspired design details.

Lacoste has opened a new flagship store at Hong Kong’s historic Pedder Building, marking a major milestone for the brand in the region.

The flagship combines Lacoste’s heritage with contemporary design, featuring dedicated spaces for womenswear, menswear, sport, and its polo collection. The store design reinterprets the building’s signature arches in a modern way, creating connected retail environments throughout the space.

A neon installation inspired by Hong Kong’s visual culture anchors the flagship, alongside exclusive patches referencing the city and the Pedder Building. The brand also continues its artist collaborations, blending international and local creative influences.

Lacoste CEO Eric Vallat said the new flagship was designed to reflect Hong Kong’s cultural energy and the brand’s identity beyond sport.

“Whilst Lacoste was born from tennis, it has always been about more than sport,” he said. “This store reflects a way of living shaped by movement, elegance and freedom.”