EVEANDBOY wins at Retail Asia Awards 2026 for market growth

The company recorded a 23% total growth rate whilst expanding its digital presence and offline store network across Thailand.

EVEANDBOY won Cosmetics Retailer of the Year - Thailand in the Retail Asia Awards 2026. The company secured the title after demonstrating significant market leadership and a 23% total growth rate in 2025, which outpaced the average industry performance.

The retailer currently manages a portfolio of over 100,000 products from 1,000 global and emerging brands. Its physical footprint expanded to 22 stores nationwide, attracting more than 10.11 million customer visits. This resulted in a 26% increase in customer traffic compared to previous periods.

Whilst physical retail stores grew by 12%, the company saw its highest digital acceleration through online channels. E-commerce surged by 77% as the brand strengthened its presence on its official website, TikTok Shop, and various e-commerce marketplaces. This omnichannel approach allowed customers to access products through a seamless online-to-offline ecosystem.

To support customer retention, the company launched the EVEANDBOY EBBIE Card. This loyalty platform uses tiered memberships, such as Baby Pink, Black EBBIE, and Gold EBBIE, to provide personalised rewards. The brand also utilised an advanced Customer Data Platform to analyse purchasing behaviour and identify emerging beauty trends.

Data-driven insights led to the creation of the EVEANDBOY Best Selling Awards. This initiative recognises top products based on actual consumer purchasing data from the retail network. The company also established itself as a trend authority by achieving the highest social media engagement in the Thai beauty sector, reaching over 5 million followers across its platforms.

The Retail Asia Awards highlights the pinnacle of excellence, innovation, and leadership within the retail industry across the Asia Pacific region. It serves as a benchmark of success, honouring companies and individuals who have made remarkable contributions to shaping the future of retail.

The Retail Asia Awards is presented by Retail Asia Magazine. To view the full list of winners, click here. If you want to join the 2027 awards programme and be acclaimed for your company's exceptional products or initiatives in the Retail industry, please contact Marni Marco at [email protected].