Indian consumers lead APAC in discretionary spending

Spending is strong in dining, jewelry, electronics, and travel.

India continues to lead the Asia-Pacific region in consumer spending, according to McKinsey & Co.

The report said that Indians show the highest intent to spend and splurge across APAC, especially in categories like dining out, jewelry, electronics, and travel.

Despite rising concerns around tariffs, Indian consumers remain deeply engaged in the topic.

A significant 43% actively seek information on tariffs — a level of awareness comparable to that seen in South Korea.

Additionally, 72% of Indian respondents said they have either already adjusted their spending behavior or expect to do so in response to tariffs.

Still, the appetite for travel is growing, signalling a broader surge in lifestyle-related expenditures.

The increase in travel intent reflects not only economic confidence but also a cultural shift toward prioritizing experiences and leisure.