FairPrice Group lands ten wins at Retail Asia Awards 2025

FPG remains committed to making every day a little better for its customers. 

FPG secured 10 awards at the Retail Asia Awards 2025, demonstrating its significant role in the Asia Pacific retail sector through a diverse range of group-wide initiatives. 

FairPrice Finest Clarke Quay - A day-to-night experiential store 

FairPrice’s Finest Clarke Quay, which won the award for Specialty Store of the Year - Singapore, offers a day-to-night lifestyle experience that combines tailored retail experiences, local flavours, and immersive design. 

The store’s highlights include a hybrid food and grocery concept, where customers can shop for fresh ingredients, curated meals, and heritage cocktails, all at the same time. It also features a collaboration with local artist Kelly Ser, who brings Singapore's cultural stories to life through exclusive merchandise designed to feature her artwork. There's also a strong focus on homegrown brands, with over 30 local labels featured across the store. 

FairPrice City Square Mall - FPG’s most sustainable supermarket 

FPG bagged the Sustainability Initiative of the Year - Singapore award for the opening of its flagship sustainable supermarket, FairPrice City Square Mall. It integrates numerous green features - including recycled fixtures, energy efficient lighting and cooling, and a zero-food-waste policy. Taken together, these contribute towards a 30% lower carbon footprint compared to other FairPrice supermarkets. This outlet continues to serve as FPG’s benchmark for environmentally conscious store design. 

The establishment is also home to a community bag rack that encourages customers to use reusable bags at checkout, and Singapore’s first BioHome Refill Station, a refill station for cleaning liquids. Shoppers can choose from over 400 sustainable products, including locally farmed produce delivered from farm to shelf within 24 hours. The store also collaborates with WWF to offer customers in-store education on sustainable living. 

Kopitiam - Food Lovers campaign 

FPG’s leading food court chain Kopitiam was awarded ‘In-store Campaign of the Year - Singapore’ for the success of its creative and customer-first “Food Lovers” campaign. 

The campaign grouped dishes into four easy-to-follow categories, such as Seafood Lovers, Meat Lovers, Spicy Lovers, and Healthy & Green Lovers. 

The campaign extended beyond the food court, through a partnership with Mediacorp’s leading lifestyle news outlet 8 Days. Through the collaboration, Kopitiam produced four themed digital content pieces that matched each food lover category, which were shared across 8 Days’ editorial and social channels. 

The campaign also included a “Food Lovers’ Lucky Spin” game, exclusive $2 digital vouchers for 8 Days readers, and eFlash promotions to drive participation from stallholders. 

Lau Pa Sat 130th anniversary campaign, ‘Feast for the Senses’ 

Lau Pa Sat was named ‘Food & Beverage Retailer of the Year - Singapore’ for its “Feast for the Senses” campaign in celebration of its 130th anniversary. 

The campaign featured Singapore’s first AR/VR Heritage Trail, which brings visitors through Lau Pa Sat’s transformation from an 1800s fish market to a world-famous food destination. Art and culture came alive with a mural on Lau Pa Sat’s history by artist Yip Yew Chong, an original Lau Pa Sat theme song by local musician Dick Lee, and a mini-documentary series featuring Lau Pa Sat’s longtime tenants and customers titled “Our Lau Pa Sat Stories”, shared across YouTube, Spotify, and digital platforms. 

Unity Pharmacy - Redefining retail healthcare 

Drugstore of the Year - Singapore was awarded to Unity Pharmacy, whose industry-first initiatives have redefined retail healthcare. 

Unity introduced Singapore’s first 24/7 pharmacy vending machines, one of Singapore’s largest oral care assortments at Oral Care Centre at VivoCity, as well as Active Living Zones that help customers track body composition using professional-grade tools. It was also part of a pioneering programme led by Singapore’s Ministry of Health (MOH), designed to enable pharmacists to administer flu vaccinations at pharmacies, for convenient preventive care without a GP visit. Our flu vaccination service is currently available at Unity Parkway Parade, and we plan to expand this service to additional stores in the future. 

As part of its Health and Wellness Strategy, Unity expanded its reach from 80 to 93 stores. 

Reimagining the retail experience through digital transformation 

FPG also won the Digital Transformation of the Year - Singapore honour for its digital transformation that has redefined the retail experience for millions. 

Through the FPG app, customers enjoy access to groceries, food services, convenience stores, and pharmacies, all in one place. 

Additionally, a key milestone in this journey was FPG’s partnership with Standard Chartered Bank to launch Singapore’s first digitally-native bank, Trust Bank, in 2022. Trust Bank offers frictionless payments and exclusive rebates to FPG customers, seamlessly integrating with FPG’s digital ecosystem. 

Behind the scenes, FPG has also revolutionised its customer service operations with AI-powered chatbots and virtual agents. FPG’s operations are further enhanced by SCOpe (Supply Chain Operations Centre), a smart hub that processes 60 million data points daily to optimise supply chain efficiency to help FPG stay ahead of potential global supply disruption.

FairPrice Group’s collaboration with Health Promotion Board (HPB) 

FPG earned the Digital Initiative of the Year - Singapore recognition for the successful integration of Healthpoints into the FPG app, in partnership with the Health Promotion Board (HPB). 

This initiative simplified the manual process for customers to earn Healthpoints across FairPrice stores and online from purchasing Healthier Choice products, making it easy on the experience for FPG’s customers. 

With over 1.6 million users, the FPG app also allows customers to skip checkout queues, pay through the app, and automatically earn Healthpoints when purchasing products at FairPrice supermarkets, FPG’s online store, Kopitiam foodcourts, and Unity pharmacies. 

Healthpoints can also be exchanged for vouchers or credits from participating merchants such as FairPrice, as well as transport and food vouchers. This is in addition to Linkpoints from FPG’s Link Rewards programme, which can be redeemed to offset purchase amounts across FPG’s businesses. 

NTUC Link - ‘Every Day, Made a Little More Rewarding’ campaign 
Link Rewards, which bagged the Loyalty Programme of the Year - Singapore and ‘Retail App of the Year - Singapore’ awards, is the most recognised loyalty programme in Singapore, which over the years has evolved into a lifestyle rewards ecosystem. 

In 2019, it became part of the FPG app, expanding its reach beyond groceries and seamlessly connecting all of FPG’s businesses and touchpoints for customers. By 2023, the loyalty programme had transformed into a comprehensive lifestyle rewards ecosystem, fully integrated into the FPG app, giving members more ways to earn and redeem Linkpoints effortlessly. 

To shift the perception of Link Rewards from just grocery savings to a comprehensive tool for earning and redeeming across F&B, retail, and lifestyle partners, FPG launched the "Every day, made a little more rewarding" campaign. Through this social-first campaign, FPG used Linkpoints to enhance everyday moments. It connected with young parents and working professionals on social platforms where they naturally engage, emphasising that Link Rewards is about smart, everyday value. 

FairPrice Housebrand flavoured nuts 
FairPrice Own Brands and Food Solutions received the Retail Product of the Year - Singapore award for its innovative FairPrice Housebrand flavoured nuts, which feature Fried Chicken Cashews and Roasted Corn Cashews. Both were developed through thorough taste profiling to ensure great flavour and crunch. 

The launch of these products drew strong consumer engagement and media buzz, recording over $1m in sales in just three months.

The Retail Asia Awards honours the achievements and innovations of the key players in the retail industry in the Asia-Pacific region. The annual event also serves as a showcase of the diverse range of categories in various aspects of the sector.

The Retail Asia Awards is presented by Retail Asia Magazine. To view the full list of winners, click here. If you want to join the 2026 awards programme and be acclaimed for your company's exceptional products or initiatives in the Retail industry, please contact Jane Patiag at [email protected].