TikTok unveils new business solutions to drive brand growth

One of the key launches is TikTok Market Scope.

TikTok has launched a new suite of business tools aimed at driving growth for brands across the entire marketing funnel.

The platform introduced AI-powered technologies, new ad formats, and expanded measurement capabilities aimed at turning user attention into measurable business outcomes.

One of the key launches is TikTok Market Scope, an analytics platform that helps brands track and activate audiences at every stage of the purchase journey. It is paired with a new mid-funnel ad format, Brand Consideration Ads, designed to move audiences from awareness to interest.

TikTok also expanded its creative hub, TikTok One, which brings together creators, agencies, and tools in a single platform.

New features under TikTok One include Insight Spotlight, a trend-tracking tool that helps marketers better understand what content resonates with their audiences, and Content Suite, a searchable, pre-vetted library of user-generated content ranked by ad potential—offering over 40 times more relevant results than standard in-app searches.

Additionally, TikTok rebranded its creative agency network to Partner Exchange, formerly known as TikTok Creative Exchange, and expanded access to its Creator Marketplace to creators in 26 countries.

On the automation front, TikTok is scaling three key AI-powered tools—Symphony, Smart+, and GMV Max—to help advertisers optimize performance campaigns more efficiently.

Symphony’s content creation features are now part of Smart+, which helps advertisers automate performance campaigns. 

Meanwhile,Smart+ now offers better audience targeting, brand safety controls, and integration with Catalog Ads to deliver always-on, personalised product recommendations. 

The platform is also expanding its measurement offerings with new Media Mix Modeling partners to track TikTok’s impact across channels.

Its TopView ad format, which appears when users open the app, also now includes more delivery controls and interactive features to increase engagement.