Home textile retail market to grow by $74.7b by 2029

It is driven by product innovation and premiumisation

The global home textile retail market is expected to grow by $74.7b from 2025 to 2029 at a 6.6% CAGR, according to Technavio.

The growth is driven by product innovation, premiumisation, and distribution expansion.

The report said that home textile vendors are strengthening online and offline sales channels to reach more customers.

Amazon, Rakuten, and Alibaba are key e-commerce players, whilst brands like IKEA, Williams-Sonoma, Home Depot, and Crate & Barrel are expanding online sales. The B2C e-commerce market is also projected to keep growing, with direct online sales exceeding $1.5t in 2021.

Meanwhile, hotels and serviced apartments are increasing purchases of bed linens, mattress covers, and blankets, whilst home retailers focus on organic cotton and sustainable textiles. Millennials prefer functional and decorative home textiles, and rising single-person households, DIY trends, and home construction are boosting demand.

However, higher prices for cotton, silk, and leather are increasing production costs, forcing vendors to raise prices. Price fluctuations due to climate change and supply chain issues are adding instability.

Consumers are driving demand for luxury home textiles, vintage designs, and sustainable materials like recycled cotton and lyocell fibers. Growth is strong in malls, airports, hotels, and smart homes, with competition from organized retail, specialty stores, and foreign brands.

Despite rising costs, the report noted that the demand remains high across housing, hospitality, healthcare, and exports, particularly for curtains, blinds, and soundproof drapes.