K-beauty brand ANUA partners with Ulta Beauty to expand in US

It is now available in 1,400 Ulta stores nationwide.

K-beauty brand ANUA is expanding its U.S. presence through a partnership with Ulta Beauty, the nation’s largest beauty retailer.

After launching on Ulta.com in December 2024, ANUA is now available in 1,400 Ulta stores nationwide. The brand’s bestsellers will be featured in high-visibility displays and front-of-store tables.

ANUA has gained massive traction on TikTok, with brand-related content surpassing 2.4 billion views.

"We are delighted to achieve such strong results as we successfully expand into the competitive U.S. retail market, following our online success," said an ANUA representative.