, Thailand
223 views
Photo by cottonbro studio via Pexels

Carbonated soft drink sales expand in Thailand

This is driven by the country's warm and humid climate.

Thailand's beverage sector, particularly the carbonated soft drinks (CSD) category, has seen an unprecedented expansion in product choices, Kantar reported.

This is driven by the country's warm and humid climate which makes these beverages a top choice  for Thais seeking refreshment whilst on the go.

The report said leading industry players have introduced an array of new brands, flavors, and product segments, including options with no sugar, health-boosting ingredients, and enhanced taste profiles.

According to Kantar Worldpanel’s latest report, "Unveiling Thirst Trends in Thailand’s Carbonated Soft Drink Market," the significance of CSDs in the Thai market is substantial. 

About 90% of urban consumers purchase CSDs for consumption outside their homes more than 22 times annually, spending over $0.54 per transaction.

The report also showed a growing demand for beverages with reduced or zero sugar that still deliver on taste.

In response to these trends, many CSD manufacturers are diversifying their offerings to meet evolving consumer preferences. 

Innovation has become a crucial strategy for attracting and retaining customers, with a notable emphasis on functional carbonated soft drinks. This emerging segment, which includes CSDs with added vitamins and health benefits, is gaining traction and contributing to overall market growth.

Swarovski menguasai TikTok untuk perluas skala luxury di kalangan Gen Z

Produsen Kristal asal Austria ini bekerja sama dengan influencer untuk menjangkau pasar Singapura.

Dear Me Beauty berencana membuka flagship store

Store ini dapat menjadi fondasi bagi pertumbuhan pasar yang lebih luas.

Kawan Lama Indonesia mengaburkan batas antara belanja online dan offline

Pengunjung  platform e-commerce grup, Ruparupa.

Mal-mal di Filipina menarik pengunjung dengan pengalaman liburan yang lengkap

Pengunjung diperkirakan akan datang setelah jam kantor hingga larut malam.

Urban Revivo membuka cabang terbesar di Bangkok

Peritel fast fashion asal Cina ini membuka toko seluas 3.

Samsonite memanfaatkan data untuk tingkatkan penjualan

Produsen koper asal AS ini meningkatkan saluran daring untuk mendorong pendapatan di Asia Tenggara.

Belanja hyper-personalisasi jadi tren utama di Asia Tenggara

Data dan analitik memungkinkan brand mengoptimalkan pengalaman shopper baik secara daring maupun di toko fisik.

SSI Group meningkatkan investasi dalam ritel terpadu

Perusahaan yang menaungi brand-brand seperti Hermes dan Cartier ini sedang menyempurnakan omnichannelnya.

Peritel Asia-Pasifik manfaatkan subscriber untuk dorong pertumbuhan

Subscription menjadi sumber pendapatan yang stabil selama masa penurunan ekonomi.