United Arrows inks deal with Tanachira for Thailand expansion

A multi-brand store will be opened at The EMSPHERE.

Thailand-based fashion retailer Tanachira partnered with Japanese clothing brand United Arrows for its expansion into the Thai fashion market.

Under the deal, The Tanachira Group will supervise United Arrow's five sub-brands, including its namesake flagship brand, Beauty&Youth United Arrows, United Arrows & Songs, H Beauty&Youth, and Loeff.

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For its launch, United Arrows will open its first multi-brand store at The EMSPHERE, featuring a variety of lifestyle items, from casual streetwear to premium elegant. The store will be launched in Q2 2024.

Established in 1989, United Arrows has grown in popularity in Japan, offering an assortment of clothes and accessories for men and women of all ages with simple contemporary designs.