Beauty brand Laura Mercier debuts in India

Omnichannel operator Baccarose will be its primary operator in India.

Iconic French-American cosmetics brand Laura Mercier has made its debut in the Indian market with its first store in Mumbai.

Located in Phoenix Palladium, the store will feature an immersive shopping experience and will offer a wide range of products.

Alongside the launch is the debut of hero products, like primers, foundation, conceal and camouflage, and translucent loose-setting powder. Baccarose has also made a strategic push to feature premium cosmetics products to cater to Indian consumers looking for diverse beauty choices.

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“With a growing demand for premium cosmetics and passionate beauty consumers who are influenced by global beauty trends and self-care, we are excited to bring Laura Mercier's innovative and high-quality products that will empower Indian consumers and enhance their self-expression,” Marco Ficarelli, Chief Revenue Officer of Laura Mercier Cosmetics, said.

Laura Mercier has earned a strong following for its “No Makeup-Makeup Look” approach and revolutionary Flawless Face technique.