Here are the top personal care, retail brands amongst Singaporean women

Dettol and Uniqlo lead the categories respectively.

Dettol is the top personal care brand, whilst Uniqlo is the leading retail brand amongst women in Singapore, according to data from YouGov BrandIndex.

In a report, YouGov noted that Dettol has been viewed most positively by female customers in the past 12 months and achieved the highest score of 51.4 based on the average of impression, quality, value, satisfaction, recommendation and consideration.

It is followed by Kirei Kirei with 48.6, Dove with 42.3, The Body Shop with 42, and Lifebuoy with 41.7.

ALSO READ: How brands can balance the vast shopping experience

Also making it in the top 10 were L’Oreal Paris (39.9), Japanese brands Shokubutsu (39.1), Mandom (37.8) and Bifesta (37.1), and Kotex (36.4).

Meanwhile, Uniqlo topped the list amongst retail brands with a score of 67.8, followed by Decathlon with 45.1, Nike with 44.1, Adidas with 43, and Marks & Spencer with 36.6.

Amongst the top brands were Sephora (34), Takashimaya (32.8), Levi’s (32.7), Zara (32), and Tangs (28.3).

Follow the link for more news on

YouGov

Also Read

Hermès revamps Takashimaya flagship store in Singapore

Decathlon gets closer to hybrid Singaporean shoppers through pick-up service

Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

I want to download the media kit