Here are the top personal care, retail brands amongst Singaporean women

Dettol and Uniqlo lead the categories respectively.

Dettol is the top personal care brand, whilst Uniqlo is the leading retail brand amongst women in Singapore, according to data from YouGov BrandIndex.

In a report, YouGov noted that Dettol has been viewed most positively by female customers in the past 12 months and achieved the highest score of 51.4 based on the average of impression, quality, value, satisfaction, recommendation and consideration.

It is followed by Kirei Kirei with 48.6, Dove with 42.3, The Body Shop with 42, and Lifebuoy with 41.7.

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Also making it in the top 10 were L’Oreal Paris (39.9), Japanese brands Shokubutsu (39.1), Mandom (37.8) and Bifesta (37.1), and Kotex (36.4).

Meanwhile, Uniqlo topped the list amongst retail brands with a score of 67.8, followed by Decathlon with 45.1, Nike with 44.1, Adidas with 43, and Marks & Spencer with 36.6.

Amongst the top brands were Sephora (34), Takashimaya (32.8), Levi’s (32.7), Zara (32), and Tangs (28.3).

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