Amazon to allow merchants to sell to EU marketplaces

The sellers can list their products in at least one of Amazon's stores in nine markets.

Amazon launched the European Expansion Accelerator (EEA) to enable sellers to list their products in Amazon stores in nine markets in Europe.

In a statement, Amazon said its selling partners can use the EEA for free to tap into at least one of the Amazon Europe stores in France, Germany, Italy, Spain, the Netherlands, Poland, Sweden, Belgium, and the UK.

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Sellers can access the accelerator in Seller Central and check stores they have not entered in and click to expand.

“European Expansion Accelerator is a solution our selling partners were missing for years; to grow and offer millions of new products to Amazon customers in multiple stores,” said Xavier Flamand,  vice president of Seller Services Europe.