Which markets have the most weekly online shoppers

The global average of internet users who buy online weekly is 57.8%.

Thailand (66.8%) has the largest portion of internet users aged 16 to 64 who buy something online each week, followed by South Korea (65.6%), a report found.

This is above the global average of 57.6%, according to the Digital 2023 report conducted by We Are Social and Meltwater.

Also amongst the markets with the highest portion of internet users with frequent online buys are Turkey (64.6%), Mexico (64.5%), Chile (62.7%), Indonesia (62.6%), India (62.3%), UAE (62.3%), China (61.9%), and Malaysia (61.3%).

The report also found that the key drivers of online purchases are free delivery features (49.4%), coupons and discounts (37.9%), reviews from other customers (31.6%), easy returns policy (30.4%), and quick and easy online checkout process (28.2%).

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