Love, Bonito opens flagship store in Hong Kong

The 2,000-square feet store is located in Central.

Womenswear brand Love, Bonito opened its 2,000-square feet flagship store in Hong Kong in Central District.

In a statement, the Hong Kong Government said the new flagship store offers “Asian-centric fit and functional, yet trendy women’s clothing.”

Christina Wang, Love, Bonito’s region director of Hong Kong and Taiwan, said the company has seen “tremendous double-digit growth: in Hong Kong through its online channels with its localised website launched in 2021, and the string of pop-ups, which first debuted in 2019.

“Our range is popular amongst local ladies who are financially independent, assertive, and career-focused. With the popular demand for Love, Bonito we are excited to finally have a physical footprint in the city,” Wang said.

"Hong Kong as an international city is one of our key target markets. Aside from supporting omni-channel sales, expansion, marketing and retail operations in the city, the team is also looking to explore more experiential hub opportunities with the aim of developing a stronger direct-to-consumer omni-channel presence," she added.

Charles Ng, associate director-general of Investment Promotion, welcomed Love, Bonito’s opening of the flagship store.

"Love, Bonito has steadily grown in the Hong Kong market through creative use of pop-ups and online, and is now expanding their presence with the flagship store. Hong Kong is a great place for brands to reach out to both consumers and potential investors alike," he said.