H&M India to roll out home decor products in spring

Its H&M Home products will also be introduced in its existing stores in India.

Swedish multinational clothing brand H&M India is launching “H&M Home”, featuring a variety of home decor and accessories, with a digital store on its online platform and on the e-commerce platform Myntra during spring 2022, the company said in a press release.

H&M Home will also be introduced through H&M India’s existing store in Ambience Mall, Vasant Kunj, through a shop-in-shop format.

Based in Stockholm, H&M Home offers fashion-forward decor and accessories for every room and style. The assortment ranges from bed linen and dinnerware to diversified textiles, with contemporary style and attention to detail at its core.

H&M Home was originally launched online in 2009. Today, it is available in most H&M online markets, through standalone H&M Home Concept Stores, and via shop-in-shops in H&M stores.