JD’s premium membership program offers VIP privileges in Bilibili

Its subscribers can now watch shows for free on the video platform.

JD’s premium membership program JD Plus will be offering bundled VIP membership in a partnership with China’s video platform Bilibili, the company announced in a press release.

Consumers who purchase JD Plus membership can enjoy VIP membership privileges from both JD Plus and Bilibili, including monthly free shipping coupons, ability to earn points called “JD beans,” and special discounts on JD’s platform.

At the same time, the customers will also be able to watch movies, TV dramas, and variety shows for free on Bilibili, and more.

The paid premium membership program JD Plus has over 20 million members so far, and is keen to reach the younger generation of shoppers. Meanwhile, Bilibili has an average monthly active users of 237 million, 86% of whom are under 35.