Starbucks appoints Leo Tsoi as China CEO

He previously served as Starbucks China’s COO and president for five years.

American multinational coffee chain, Starbucks Coffee, has promoted Leo Tsoi to be the CEO of Starbucks China starting 1 October, according to a press release.

Tsoi served as Starbucks China’s chief operating officer (COO) and president of Starbucks Retail for the last five years, where he contributed to the company’s expansion to 5,200 stores across more than 200 cities.

He previously served in various leadership positions in the company, including vice president of the North China region, chief marketing officer, and vice president of Store Development and Design.

At the same time, Molly Liu will also be the chief operating officer of Starbucks China. Liu is a nine-year partner who led the development of Starbucks China’s Digital Ventures business, a growth engine for the company

Under her leadership, the Digital Ventures team has continuously up-levelled the Starbucks Rewards program while launching various digital experiences including Starbucks Delivers, Starbucks Now, and Delivery Social Gifting.