, Singapore

Faire Leather Co. raises over S$406,000 to become most-funded Kickstarter campaign in Singapore

Singapore-based leather company Faire Leather Co. has surpassed its initial target of S$50,000 (US$38,151) to achieve over S$406,000 by the end of its crowdfunding campaign not too long ago. This reportedly places Faire Leather Co. as the highest funded Kickstarter project initiated out of Singapore to date.

In November 2017, Faire Leather Co. launched a Kickstarter campaign, utilising crowdsourcing to help launch its first collection of luxurious yet functional leather bags and small leather goods. In less than 36 hours, over S$40,000 of the S$50,000 target was already pledged. The initiative aimed to fund the production of the first two signature designs from Faire Leather Co.’s The Bond Collection – the briefcase and the padfolio – for the style-savvy modern man.

Faire Leather Co. leverages direct-to-consumer (DTC) pricing and as a vertically integrated company, it runs and owns its factory, giving the label control over every process from production to delivery.

Additionally, Faire Leather Co.'s joint venture with Y Ventures Group (a listed, Singapore-founded, e-commerce company with a proprietary data analytics system and presence in over 20 online marketplaces around the world) has guided the brand’s fundamental understanding of target consumer mindsets and behaviour, and driven its strategies for differentiating its value proposition, according to the company. It also holds regular focus groups and has a chat system on its website that engages with customers in real time online, along with a review section for comments.

Swarovski menguasai TikTok untuk perluas skala luxury di kalangan Gen Z

Produsen Kristal asal Austria ini bekerja sama dengan influencer untuk menjangkau pasar Singapura.

Foodpanda mengotomatisasi ‘dark stores’ di Singapura untuk mempercepat pengiriman

Gudang 24/7-nya memastikan pemenuhan pesanan sepanjang waktu.

Peritel Singapura masuk pasar Thailand dan Malaysia melalui Shopee dan Lazada

Menjual di platform-platform ini jauh lebih murah dibandingkan membuka toko fisik.

Dear Me Beauty berencana membuka flagship store

Store ini dapat menjadi fondasi bagi pertumbuhan pasar yang lebih luas.

Rakuten menggunakan robot otonom untuk meningkatkan pengiriman tahap akhir

Mereka dapat melakukan pengiriman pada malam hari dan saat cuaca buruk berkat sensor LiDAR.

Erajaya Digital membuka toko elektronik terbesarnya

Cabang ini merupakan toko konsep ke-80 dari sekitar seribu cabang yang tersebar di seluruh Indonesia.

Pasar perawatan hewan peliharaan melejit di Singapura

Mereka menghabiskan uang untuk pelajaran renang, yoga hewan, pilates, dan lainnya.

Jaringan makanan cepat saji asal Cina membidik listing di Hong Kong

Mereka menggunakan kota ini sebagai tempat uji coba untuk ekspansi lebih lanjut ke luar negeri.