, APAC
Photo from Pottery Barn Kids

Pottery Barn Kids inks exclusive partnership with Aerin

The deal includes the first and only children’s home furnishings collection for both entities.

Pottery Barn Kids, a portfolio retail brand of Williams-Sonoma, Inc., has started its debut collaboration with luxury lifestyle brand Aerin.

The partnership will feature the first and only children’s home furnishings collection by AERIN for Pottery Barn Kids.

The collection is comprised of baby gifts, décor, nursery textiles and furniture intricately curated by AERIN’s homegrown style. Its nursery collection shows an elegant carousel design and animal illustrations inspired by Aerin’s classical motifs.

The design was inspired by the childhood of founder Aerin Lauder and has influenced the collection with its sealed décor and stylish design. With items like Giraffe Rocker, Carousel Snow Globe and Porcelain Feeding Gift Set, they serve as the perfect gift for new or expectant parents.

ALSO READ:

“Our collaboration of beautiful heirloom baby gifts, nursery essentials and timeless décor is rooted in Aerin’s signature style, and crafted with the quality and focus on sustainability that Pottery Barn Kids is known for,” Jennifer Kellor, President of Pottery Barn Kids, stated.

The collection can be placed in Pottery Barn Kids registries and apps.

Join Retail Asia community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

Exclusives

Mars Wrigley bets on Asia’s chocolate boom
The US company expects the region’s rising middle class to eat more M&M’s and Snickers.
Stores
Food Innovators to serve up ‘anime’ diners in Singapore
CEO Kubota Yasuaki expects the city-state to become their gateway to other Asian countries.
Brands told to come clean about beauty care
Consumers are more discerning and can easily spot fake ingredient claims.
Swarovski cracks TikTok to scale luxury amongst Gen Zs
The Austrian glassmaker is working with influencers to connect with the Singaporean market.