Skechers taps Brandman Retail to strengthen e-commerce presence in India

Covers platforms like Amazon, Flipkart, Myntra, Ajio, Tata CLiQ, and Nykaa Fashion.

Brandman Retail has entered into a strategic partnership with Skechers to manage select online marketplace operations in India.

Under the agreement, Brandman Retail will act as an authorised re-seller and digital distribution partner for Skechers India, overseeing product availability, pricing control, and compliance with brand guidelines.

The partnership will cover major e-commerce platforms including Amazon, Flipkart, Myntra, Ajio, Tata CLiQ, and Nykaa Fashion, as well as selected quick-commerce channels.

The focus is on improving brand consistency, merchandising efficiency, and product visibility across digital platforms.

Arun Malhotra, director at Brandman Retail, said the partnership aims to build a scalable digital ecosystem for Skechers in India whilst ensuring a consistent consumer experience across channels.

The companies said the structure allows for future expansion whilst maintaining alignment with Skechers’ global standards.