JD Worldwide to bring over 100 European brands in one store

The company has tied up with UK-based Barclay Street to open an online flagship store.

JD.com’s cross-border e-commerce marketplace, JD Worldwide, has partnered with a UK-based business to bring over 100 British and European luxury brands to the Chinese market, the company announced in a news release.

With the cooperation, Barclay Street, a subsidiary of UK-based AILUX Group Ltd focusing on providing boutique luxury brands with access to the Chinese market, will open a flagship store on JD.com this year to bring a variety of British and European products.

JD.com will also open a fast track for cross-border e-commerce entry, helping international merchants with qualification review, logistics and payment opening, synchronisation of product selection, customs filing, and product listing. The entire process will be shortened from several months to 3-4 weeks, the company said.

Additionally, the UK based teams of JD International Logistics will work closely with Barclay Street to build end-to-end all-chain solutions, leveraging JD’s global supply chain network services for international merchants.

JD Worldwide said it will explore more development approaches, promote the integration of supply and demand, become the bridge between consumers and international merchants, provide chances of growth for the merchants, and better service experiences for the consumers.