India’s Myntra expands to Singapore with launch of 'Myntra Global'

Offers 35,000 styles from 100 Indian brands

Indian e-commerce giant Myntra has launched Myntra Global in Singapore, marking its official entry into the international market.

The move targets the city-state’s Indian diaspora of around 650,000 people, offering a wide range of Indian fashion and lifestyle products.

Myntra will offer about 35,000 styles from 100 popular Indian brands, including Aurelia, Global Desi, Libas, W, House of Pataudi, and Chumbak. The categories include apparel, footwear, home décor, and accessories.

The launch follows growing organic interest, with the platform seeing roughly 30,000 users from Singapore prior to the official rollout. Myntra says the goal is to provide a smooth, reliable shopping experience while meeting demand for culturally relevant fashion.

The expansion is part of Myntra’s long-term strategy to reach new customer bases and increase global visibility for Indian brands. It also supports India’s broader goal of promoting 'Made in India' products on a global scale.