How to claim success in Indonesia’s skincare market

Indonesia will maintain its growth in the skincare market by 4.6%.

The skincare market in Indonesia has seen steady progress, brought on by the prominence of social media among users and the rise of disposable income.

A report by consulting firm YCP Solidiance finds that the skincare industry will sustain its growth trajectory with a 4.6% compound annual growth rate (CAGR) for the next five years.

Both local and imported brands take advantage of e-commerce platforms to serve the specific tastes of consumers. With shoppers shifting online, businesses can assess the competitive prices and consumer reviews to develop their marketing strategies.

However, a hybrid approach can diversify the customer base, since both formats remain in demand. For store-based outlets, local brands are hinged on their wide distribution efforts, while imported brands are targeted toward niche audiences.

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Given the specific preferences of the growing skincare market, businesses and companies can invest in rapid product development, incorporation of natural science-based ingredients, and proactive engagement with key opinion leaders (KOLs). With that, personalised care is where the branding lies.

Generally, finding the success of a skincare brand in Indonesia is summed by its study and research of its key ingredients and processes, marketing through the use of effective online channels, and compliance with the established regulations of the market.