Colgate taps foodpanda to expand customer reach

The three-year partnership spans 11 APAC markets.

Home and personal brand Colgate-Palmolive partnered with foodpanda to boost its digital strategy in the Asia Pacific and tap more consumers through quick commerce.

In a statement, Colgate said the three-year partnership across 11 APAC markets will focus on piloting commercial, marketing and advertising initiatives.

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It added that the partnership will also enable the company to get more insights into consumer purchasing habits.

Colgate and foodpanda have previously collaborated for the sale of the come and personal brand’s products through pandamart across key markets including Singapore, Malaysia and Hong Kong, amongst others.