Alibaba’s Tmall to transfer key teams to new Shanghai hub

Its beauty and sports and outdoor departments will be amongst the first to move.

Alibaba Group’s business-to-consumer (B2C) online marketplace Tmall has revealed plans to dispatch key teams to a new Shanghai hub, offering them closer proximity to the market's brand partners, according to a press release.

Tmall’s beauty and sports and outdoors departments and its consumer-operations unit will be among the first to move to the new hub from Alibaba’s Hangzhou headquarters. It will also set up local operations teams across nearly 20 Chinese cities this year.

These teams will provide support and free e-commerce training to merchants. “Our staff will be able to make more frequent visits to clients and help solve their problems then and there,” said Tmall vice president Yang Guang, who oversees the new hub.

The move came as Alibaba announced a series of measures to cut down costs and lower entry barriers for merchants and sellers looking to join its platforms.

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