Photo by Karolina Grabowska: https://www.pexels.com/photo/crop-faceless-woman-working-on-netbook-in-office-4467735/

3 in 4 Southeast Asian consumers live ‘digital lifestyles’

They use technology to make their lives better.

Around three in four Southeast Asian consumers have relied on technology to enhance their daily lives, with one in four prioritising embedding smart home features as part of their ideal home, according to a report by Euromonitor International.

“Gen Z and Alpha consumers grow up with seamless connectivity and are accustomed to having technology embedded in their daily lives,” the report read.

ALSO READ: Consumers expect ‘delightful distractions’ in shopping

With millennials as parents of “future digital natives,” around one in three have regular access to smart appliances, and one in six have access to in-home voice assistants.

The report found that 43% of consumers in the region shop online weekly, with 73% of e-commerce transactions made in online marketplaces.

Follow the link for more news on

Join Retail Asia community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

Top News

SHEIN launches Korean website
This affirms the group’s commitment to catering to the Korean market.
E-commerce
Jollibee Foods probes data breach
Its e-commerce platforms and those of its subsidiary brands remain unaffected and fully operational.
E-commerce