PT Kurnia Ciptamoda Gemilang redefines apparel shopping with award-winning innovations

Emerging as the Apparel Retailer of the Year - Indonesia at the Retail Asia Awards 2024, PT Kurnia Ciptamoda Gemilang innovates with smart technology to enhance the shopping experience.

PT Kurnia Ciptamoda Gemilang has embraced innovation to enhance the customer shopping experience with its smart fitting room technology. This advanced system combines convenience with personalisation, allowing customers to select garments via interactive tablets. The chosen items are then delivered directly to the fitting rooms by staff, streamlining the process and allowing shoppers to focus on finding the perfect fit. The result is a more efficient shopping experience, increased store throughput, and enhanced customer satisfaction.

“Our smart fitting room technology combines convenience with a personalised shopping experience. Customers use interactive tablets to select garments, which are then delivered directly to the fitting rooms by our staff,” stated Haryanto Pratantara, Business & Operation Director of PT Kurnia Ciptamoda Gemilang. This innovation has enhanced the shopping experience, increased store efficiency, and boosted customer throughput. By eliminating the hassle of taking clothes in and out of the fitting room, it streamlines the fitting process, allowing customers to focus solely on trying on and selecting the perfect items.

Several factors have contributed to the remarkable rise in PT Kurnia Ciptamoda Gemilang's sales performance and brand growth. A keen understanding of evolving market trends, customer preferences, and technological advancements has been crucial. The company's commitment to continuous innovation, aimed at enhancing customer experience and operational efficiency, has been instrumental. This strategy has benefitted their diverse brand portfolio.

“Our growth is due to the combination of understanding the changing trends and customer needs and wants, technological advancements, and our ardent commitment to continuous innovation to enhance customer experience and efficiency for our diverse brand portfolio, including Charles & Keith, PEDRO, Pomelo, EA7 Emporio Armani, and Armani Exchange,” explained Haryanto Pratantara, Business & Operation Director of PT Kurnia Ciptamoda Gemilang.

In the apparel retail sector, technology and innovation are vital for driving customer satisfaction. By integrating cutting-edge solutions such as smart fitting rooms, PT Kurnia Ciptamoda Gemilang elevates the shopping experience, exceeding customer expectations. This focus on convenience and personalisation not only meets but surpasses the demands of modern shoppers, fostering long-term customer loyalty.

“Technology and innovation play pivotal roles in enhancing customer satisfaction through convenience, personalisation, and operational efficiency. By integrating cutting-edge solutions like our smart fitting room technology, we elevate the shopping experience, exceeding customer expectations and fostering long-term loyalty,” highlighted Haryanto Pratantara, Business & Operation Director of PT Kurnia Ciptamoda Gemilang.

Building on the success of the past year, PT Kurnia Ciptamoda Gemilang is committed to continuous innovation and excellence in customer service. Future growth will leverage initiatives like smart fitting room technology, supported by a foundation of robust quality and customer satisfaction standards. 

“PT Kurnia Ciptamoda Gemilang will always continue to innovate and lead to delivering exceptional quality of our customer service and experiences. Future growth will build on initiatives like the smart fitting room technology,” stated Haryanto Pratantara, Business & Operation Director of PT Kurnia Ciptamoda Gemilang. The company's commitment to quality and customer satisfaction is reinforced by ISO certifications: ISO 9001:2015 (Quality Management Systems), ISO 27001:2013 (Information Security Management Systems), and ISO 45001:2018 (Occupational Health and Safety Management Systems)

Investments in workforce development through a retail academy and employee well-being programmes ensure a motivated and engaged team. These initiatives drive the company’s agenda of innovation and growth, positioning PT Kurnia Ciptamoda Gemilang as a leader in the retail sector.

PT Kurnia Ciptamoda Gemilang’s smart fitting room technology represents a significant leap in retail innovation, enhancing both the customer experience and operational efficiency. Coupled with a strategic focus on understanding market trends and continuous improvement, the company is well-positioned for sustained growth and success in the competitive apparel retail market.