Performance Motors nabs win as Automotive Retailer of the Year - Singapore at Retail Asia Awards 2025

It has invested in a significant retail transformation that includes Singapore’s largest BMW Retail.Next showroom.

Performance Motors Limited (PML), an authorised BMW dealer in Singapore, emerged as the Automotive Retailer of the Year - Singapore in the prestigious Retail Asia Awards 2025 for successfully embarking on a retail transformation and service expansion stage to strengthen its market position and the BMW brand in Singapore. It has also led the industry in elevating the car ownership journey with curated experiences, personalised services and innovative offerings that align with its customers’ passion points.

The centrepiece of Performance Motors' retail transformation is its new flagship showroom launched in September 2024. As Singapore’s largest BMW Retail.Next facility at over 100,000 sq ft, it blends physical and digital elements for a seamless customer experience from pre-sales to after-sales, hospitality and merchandising.

Designed as a lifestyle destination, it is not only where customers have their vehicles serviced but also enjoy their ownership experience. It takes pride in its industry-leading offerings, which include a full-fledged cafe experience, curated breakfast, and by-invite-only omakase dinners. The facility also features an exclusive lounge overlooking the showroom for top-tier customers, as well as private handover lounges for customers to celebrate their new car delivery. Performance Motors also delivers tech-enabled personalisation and convenience, as evidenced by its SDM SG OneGo app that features service booking and test drive requests, as well as its contactless key drop lockers, automated number plate recognition that helps customers track the location of their cars during the service journey, and facial recognition capabilities.

Lawrence Tan, Managing Director, Performance Motors Limited, shared: “Our customers like to call us by our acronym, PML, and we have built our retail strategy based on that. PML stands for Performance. Magic. Loyalty. When our people deliver magical experiences, customer loyalty will follow. I am incredibly proud of the team at Performance Motors for their dedication and passion in deepening our engagement with customers – from the moment they enter our showroom to the delivery of their new BMW cars to managing their car servicing, and even beyond the showroom with our exclusive activities around food, golf and motorsport.”

The company continues to drive sustainability efforts under its Green Initiative. Under this, customers can opt out of the complementary car wash service during their regular servicing, reducing water wastage each time. It has planted a tree for every 30 car washes saved. Through its community engagement and corporate social responsibility programmes, the company also engages its stakeholders to help those in need.

Through these transformative efforts, Performance Motors has solidified its position as the leading BMW dealer, with BMW also becoming the leading premium automotive brand in Singapore today.

“Winning this Automotive Retailer of the Year Award from Retail Asia is a big testament that Performance Motors is headed in the right direction with our experiential, lifestyle driven and technology enabled retail strategy,” said Mr Tan. “We will continue to differentiate ourselves and stay number 1 in the premium automotive segment.”

Retail Asia Awards 2025 recognises outstanding achievements, innovations, and excellence within the retail industry across the Asia-Pacific region.

The Retail Asia Awards is presented by Retail Asia Magazine. To view the full list of winners, click here. If you want to join the 2026 awards programme and be acclaimed for your company's exceptional products or initiatives in the Retail industry, please contact Jane Patiag at [email protected].