Authentic Brands Group appoints NewRee as Reebok partner in Greater China
The partnership covers Mainland China, Hong Kong, and Macau.
Global brand management company Authentic Brands Group has appointed NewRee as the core operating partner for Reebok across Mainland China, Hong Kong and Macau.
Under the new partnership, NewRee will manage the production, importation, distribution and sales of Reebok products in these markets.
The scope of operations includes footwear and apparel for both adults and children.