MR. D.I.Y. Holding (Thailand) Public Company Limited wins at Retail Asia Awards 2025

The company earned two accolades, testament to its unwavering commitment to delivering exceptional value, nationwide reach, and customer-centric innovation.

MR. D.I.Y. Holding (Thailand) Public Company Limited emerged victorious at the Retail Asia Awards 2025, bringing home the Specialty Store of the Year - Thailand and Store Design of the Year (Large) - Thailand honours.

Redefining retail 

MR. D.I.Y., Thailand’s leading home improvement and lifestyle retailer with over 1,000 stores across 77 provinces nationwide, transforms retail experience with its expansive store network and innovative approach to customer engagement. Its widespread presence across all provinces has contributed greatly to its reputation as a trusted name in Thai households.

Launched in 2016, MR. D.I.Y. has marked rapid growth and now offers a selection of over 15,000 products in six key categories: hardware, household and furnishing, electrical, stationery and sports, toys, and others, including private label and licensed products.

The brand generated THB16.2b in revenue in 2024—a market dominance driven by the company’s focus on operational efficiency, price, and accessibility.

MR. D.I.Y. continues to resonate with Thai consumers through its three core value propositions of product variety, affordability, and convenience. With over 15,000 products across six categories, the brand offers a wide range of everyday essentials tailored to diverse lifestyles at “Always Low Prices” without compromising on quality. With more than 1,000 stores covering all 77 provinces—and round-the-clock access via its website www.mrdiy.co.th, Shopee, Lazada, and TikTok—MR. D.I.Y. brings convenience to every corner of the country. These pillars lie at the heart of the company’s strategy, helping Thai families save more every day through accessible, affordable retail.

With two store formats—standalone outlets and mall-based locations—MR. D.I.Y. reaches urban centres and rural communities. Its omnichannel strategy offers more than 2,000 best-selling SKUs on major e-commerce platforms, delivering greater convenience and accessibility to customers nationwide.

For business customers, “MR. D.I.Y. for Business” supports SMEs, corporates, hotels, and institutions with a dedicated wholesale channel at www.mrdiy.co.th.

Furthermore, customer engagement is at the heart of MR. D.I.Y.’s retail strategy. In 2024, the company rolled out over 40 promotions based on data-driven insights into Thai consumer behaviour. These initiatives contributed to 98.5 million transactions that year, and over 50 marketing campaigns are already planned for 2025.

But going beyond business growth, MR. D.I.Y. has a deep commitment to social responsibility, and this is reflected in its “MR. D.I.Y. Cares” initiative. Over the last seven years, the company has completed over 70 CSR campaigns, including sustainability programs, recycling efforts, and ESG initiatives that promote positive community impact.

With a workforce of more than 10,000 employees, MR. D.I.Y. also invests in staff development and engagement—an approach that helps create job opportunities and support economic growth in local communities.

With a solid foundation, MR. D.I.Y. is well-positioned for continued expansion and innovation in the years ahead.

New flagship store at Seacon Square Srinagarindra

MR. D.I.Y. Thailand unveiled a new chapter in its retail journey with the launch of its flagship store at Seacon Square Srinagarindra. Built around the concept of “Feel the Difference,” the 1,280-square-metre store reimagines the shopping experience with its urban-inspired interiors and smart retail technology, delivering a refreshed and elevated shopping experience.

With over nine years of operations in Thailand, MR. D.I.Y. now sets its sights on elevating the customer shopping experience. This designed store concept marks a departure from the brand’s traditional layout—offering a more engaging, efficient, and enjoyable retail environment that reflects evolving consumer expectations.

Since its opening in 2016, the Seacon Square store has long been a high-performing site, thanks to its strong foot traffic and convenient access via major transport routes. Now, with a complete overhaul, it’s poised to set a new standard for retail excellence.

The flagship store creates a welcoming and efficient space for consumers, which is made possible by its self-checkout counters for faster, hassle-free service; ‘Test & Check’ zone that allows customers to interact with products before purchase; and a feature wall showcasing curated product selections, seasonal offers, and new arrivals, adding an inspiring visual focal point to the store layout.

Moreover, at the heart of the flagship store is a 150-square-metre activity space designed to connect with the community beyond the checkout counter. This multi-use area hosts weekend workshops, seasonal events, hands-on crafting sessions and closer connections with the brand. It represents MR. D.I.Y.’s broader mission to offer more than just products, fostering a retail space that supports creativity, learning, and a sense of belonging.

More than just a one-off concept, the Seacon Square flagship serves as a blueprint for future expansion. MR. D.I.Y. plans to roll out similar store designs in A-class malls nationwide to bring affordable premium retail experiences to more locations.

From store design to customer engagement, MR. D.I.Y. Thailand’s flagship store is a model of retail innovation. The brand is reshaping expectations for the home improvement and lifestyle category.

The Retail Asia Awards honours the achievements and innovations of the key players in the retail industry in the Asia-Pacific region. The annual event also serves as a showcase of the diverse range of categories in various aspects of the sector.

The Retail Asia Awards is presented by Retail Asia Magazine. To view the full list of winners, click here. If you want to join the 2026 awards programme and be acclaimed for your company's exceptional products or initiatives in the Retail industry, please contact Jane Patiag at [email protected].