Metro shines at Retail Asia Awards 2024 for exceptional store achievements, innovative solutions

The company won the prestigious Department Store of the Year - Singapore accolade at the Retail Asia Awards 2024.

Metro, a renowned department store, has clinched the prestigious Department Store of the Year - Singapore accolade at the Retail Asia Awards 2024. This celebrates Metro's consistent growth in retail, contributing to a remarkable retail revenue of SG$104m in 2023, driven by robust sales from its flagship stores.

Metro's dedication to enhancing its merchandise mix ensures refreshing shopping experiences through strategic partnerships with local and international brands, expanding product categories, and optimising assortments. In 2023, Metro expanded its digital footprint with the launch of the Metro TikTok Shop, hosting live streams with influencers and partners, and exploring offsite locations to strengthen brand awareness.

The company's recent renovation of its beauty department now includes built-in facial cabins and new brand offerings, providing an elevated customer experience. Metro's commitment to social responsibility is evident through collaborations with health organisations like the Singapore Cancer Society, hosting health talks, and offering member privileges. Additionally, Metro's green initiatives, including beach clean-ups, participating in Earth Hour, and textile recycling, underscore its dedication to sustainability.
Metro's product lines, such as the Traveller Range, Easy Care Fabrics, Sustainability Range, and Ice-Cool Range, cater to evolving consumer needs. 

These strategic efforts have led to a significant revenue increase from SG$86.6m in FY 2022 to SG$104m in FY 2023, primarily due to higher sales at Metro Paragon and Metro Causeway Point. Metro's online platforms, including Metro Online and Lazmall, remain dynamic, reflecting its commitment to leveraging multimedia strategies and technology to enhance the customer shopping experience.

"Metro is an iconic brand synonymous with exciting shopping experiences, trusted by generations for its curated offerings and warm service," the company stated.

The Retail Asia Awards recognises companies that launch innovative retail projects and industry leaders who maintain a competitive edge, highlighting Metro's outstanding contributions to the retail landscape.

The Retail Asia Awards is presented by Retail Asia Magazine. To view the full list of winners, click here. If you want to join the 2025 awards programme and be acclaimed for your company's exceptional products or initiatives in the Retail industry, please contact Jane Patiag at [email protected].