LOJEL Hong Kong bags Retail Asia Awards win for flagship store launch

The opening of its flagship store in the area sets new standards in sustainability and retail experience.

Global carry essentials brand LOJEL clinched the win in the “Brand Store of the Year - Hong Kong” category for the successful launch of its flagship store in Causeway Bay. Their Fashion Walk Location has set a new standard in innovation by integrating sustainability into its design and utilising recycled materials in its construction.

LOJEL partnered with local design studio Editecture to pioneer innovative methods of repurposing defective and damaged luggage into the design of their LOJEL flagship store. This direction showcases LOJEL’s commitment to sustainability by using over 700 kg of upcycled manufacturing waste in its design. The store's exterior facade features meticulously crafted Upcycled Plastic Sheet Press Panels. In addition, a striking logomark art installation highlights LOJEL's dedication to innovation, utilising recycled PET material created through advanced 3D printing technology.

The flagship also introduces a limited edition series of unique luggage tags made from LOJEL luggage materials. This series is a testament to the brand’s innovative approach to product development and customer engagement.

Through this partnership, the brand seamlessly integrated these repurposed luggage shells into the store design and introduced new products, breathing new life into materials that would otherwise be wasted.

The first floor of the flagship store has also introduced the concept of the Experience Hub, a dynamic platform for art collaborations, community workshops, and interactive zones. Scheduled for launch in the second half of 2024, this innovative space aims to foster creativity and engagement within the community, offering customers a truly enriching and interactive retail environment.

Meanwhile, this flagship location has integrated the LOJEL Lab concept, providing scheduleable repair and maintenance appointments on-site. Over the past year, LOJEL has strategically expanded its retail presence with the opening of four new stores: K11 MUSEA, The One, The Wai, and YOHO Mall. Each store is consciously positioned to cater to its valued customers. 

“We prioritise producing only what's necessary, ensuring practicality, durability, and longevity, thereby underscoring our commitment to sustainability and crafting high-quality carry essentials,” the company said.

The Retail Asia Awards is a prestigious platform recognising companies for their innovative retail projects, initiatives, and industry leadership. This esteemed accolade highlights LOJEL Hong Kong's exceptional achievements, reinforcing its position as a humble industry leader known for its innovative approach to simplified and stylish movement with an unwavering commitment to sustainability.

The Retail Asia Awards is presented by Retail Asia Magazine. To view the full list of winners, click here. If you want to join the 2025 awards programme and be acclaimed for your company's exceptional products or initiatives in the Retail industry, please contact Jane Patiag at [email protected].