Giant clinches Hypermarket of the Year - Singapore at Retail Asia Awards 2024

It has continued to offer its customers with unparalleled convenience, quality, and affordability.

Supermarket chain Giant was commended at the prestigious Retail Asia Awards 2024 with its win in the Hypermarket of the Year - Singapore category for its diverse product range, innovative marketing campaigns, and impactful corporate social responsibility initiatives that have set new standards for excellence in the retail industry.

Amongst the most notable achievements that it has worked on is the resounding success of its Meadows rice donation campaign, which has garnered over a million donations since its inception in 2022. This serves as a testament to its unwavering dedication to fostering community engagement and championing sustainability efforts.

In the realm of environmental sustainability and operational efficiency, Giant Hypermarket has embraced cutting-edge technologies such as eco-digesters, solar panels, and the Energy Champion Programme, thereby effecting a substantial reduction in its carbon footprint whilst simultaneously bolstering operational sustainability and realising significant energy savings.

It has also forged strategic partnerships with influential figures such as Jian Hao Tan, which has facilitated the creation of captivating and resonant content, amassing over a million views within a mere two-week span. It has also implemented initiatives like the "yuu Members Lower Prices That Last" campaign, coupled with strategic alliances with industry leaders for seamless quick-commerce convenience.

Beyond its commercial wins, Giant Hypermarket has endeavoured to make a meaningful difference in the lives of the local community, exemplified by its proactive engagement in charitable endeavours such as charity car wash events and senior citizen discounts.

“As we move forward, we remain steadfast in our mission to deliver unparalleled value and convenience whilst enriching the lives of those around us,” the company said.

Retail Asia Awards honours companies that have recently launched innovative retail projects or initiatives, as well as industry leaders that have propelled their respective brands to maintain a competitive edge.

The Retail Asia Awards is presented by Retail Asia Magazine. To view the full list of winners, click here. If you want to join the 2025 awards programme and be acclaimed for your company's exceptional products or initiatives in the Retail industry, please contact Jane Patiag at [email protected].