DFI Retail Group's yuu named Retail App of the Year - Hong Kong at Retail Asia Awards 2024

Hong Kong’s No.1 Loyalty Programme’s* success stems from its diverse partners, exceptional customer experience and dedication to innovation. 

DFI Retail Group emerged victorious at the prestigious Retail Asia Awards 2024, clinching the Retail App of the Year — Hong Kong award with their innovative loyalty programme, yuu Rewards.

yuu boasts a staggering 5 million member base, signifying its dominance in Hong Kong's loyalty programme landscape. The App allows members to earn points and redeem rewards across a vast network of more than 2,500 partner stores in Hong Kong and Macau, encompassing essential categories like groceries, health and beauty, convenience stores, home furnishings, dining, fuel and insurance. Notable partner brands include Wellcome, Market Place, Mannings, 7-Eleven, IKEA, KFC, Pizza Hut, Maxim’s Group, Shell and insurance brands like Hang Seng Insurance, Allianz and Chubb. 

yuu has a long-established partnership with Hang Seng enJoy Card to enable members to earn up to 4x yuu Points year-round when they shop at yuu Partners. The all-in-one yuu App will take members from card linking to points earning and rewards redemption in no time.

In addition, yuu has made everyday shopping even more rewarding by launching time-limited high value redemption items. Members can use their points to redeem for a wide range of product rewards from daily essentials to lifestyle and entertainment, as well as digital cash vouchers, all at your fingertips in the App. 

yuu aspires to be a comprehensive ecosystem – the "yuu-niverse" – that caters to all aspects of a member's lifestyle. In 2023, yuu took proactive steps to expand its partner network beyond core categories, venturing into "yuu Fashion" and "yuu Travel", allowing members to earn points on fashion purchases and travel bookings at designated popular platforms. 

Furthermore, yuu actively fosters member engagement. Engaging yuu Challenges and limited-time games incentivise App usage and excite the members with a fun and interactive execution. 

DFI Retail Group's triumph at the Retail Asia Awards is a well-deserved recognition of yuu's innovation and commitment to customer experience. By offering a comprehensive rewards programme, fostering engagement, and adapting to market trends, yuu has cemented its position as the leading loyalty programme in Hong Kong.

*Based on the annual rankings reported by YouGov BrandIndex for the period 2021 to 2023

The Retail Asia Awards is presented by Retail Asia Magazine. To view the full list of winners, click here. If you want to join the 2025 awards programme and be acclaimed for your company's exceptional products or initiatives in the Retail industry, please contact Jane Patiag at [email protected].