Asset World Corporation bags Mall of the Year - Thailand win at Retail Asia Awards 2025

Asiatique The Riverfront Destination continues to redefine urban experiences whilst paying homage to its historic roots.

Thailand’s leading integrated lifestyle real estate group, Asset World Corporation, was lauded with the Mall of the Year - Thailand accolade at the Retail Asia Awards 2025 for its premier riverside landmark, Asiatique The Riverfront Destination, which has redefined Thailand’s retail and tourism landscape through unparalleled achievements in entertainment, dining, and cultural preservation.

Asiatique The Riverfront Destination has established itself as a global lifestyle destination, securing prestigious international collaborations that have brought world-class attractions to Bangkok. It has also transformed the city’s dining scene through strategic collaborations with world-renowned hospitality brands.

A standout collaboration between Asset World Corporation, Marriott International, and Hotel Okura has also introduced five exceptional establishments, further enhancing the riverside culinary landscape.

Beyond entertainment and dining, Asiatique The Riverfront Destination remains deeply committed to heritage conservation and architectural excellence. Once Thailand’s first international trading port during the reign of King Chulalongkorn, the site has been masterfully restored, preserving its colonial-era architecture whilst seamlessly integrating modern conveniences.

Meanwhile, one of the destination’s most groundbreaking transformations is its extended operating hours, evolving from a traditional evening market to an “All-day Everyday Happiness” destination.

By opening from morning to night, Asiatique The Riverfront Destination now caters to a wide range of visitor preferences, from leisurely riverside brunchs, immersive cultural experiences, and shopping sprees to an evening of world-class entertainment.

“Asiatique The Riverfront Destination continues to redefine Bangkok’s urban landscape, shaping a distinctive model for waterfront development along the iconic Chao Phraya River. This visionary project exemplifies AWC’s unwavering commitment to blending cultural heritage with forward-thinking innovation. More than a premier shopping and entertainment hub, Asiatique has emerged as an international tourism and lifestyle destination, standing as a vibrant testament to Thailand’s remarkable evolution—from its roots as a historic trading port to its status as a world-class tourism landmark.” said Mr Michael Hariz, Chief Commercial Officer, Asset World Corp Public Company Limited (AWC).

Retail Asia Awards recognises outstanding achievements, innovations, and excellence within the retail industry across the Asia-Pacific region.

The Retail Asia Awards is presented by Retail Asia Magazine. To view the full list of winners, click here. If you want to join the 2026 awards programme and be acclaimed for your company's exceptional products or initiatives in the Retail industry, please contact Jane Patiag at [email protected].