Retail Asia Awards 2024 Winner: Kopitiam Investment Pte Ltd

Pauline Png, Director and Head of Customer Innovation and Marketing at Kopitiam Investment Pte Ltd discusses the company's innovative efforts to preserve Singapore's cherished hawker culture.

She details their successful campaigns, the "Hawker Gems" series and Million LinkPoints lucky draw, highlighting hawker gems across their food court network. These initiatives garnered over a million app interactions and aimed to support ageing hawkers while encouraging Singaporeans to appreciate the culinary treasures available in their local food courts.

To learn more about their achievements in the Food & Beverage Retailer of the Year - Singapore category at the Retail Asia Awards 2024, visit here.