Retail Asia Awards 2023 Winner: Guerlain

Guerlain nabs the In-store Customer Experience of the Year - China accolade at this year's Retail Asia Awards.

The renowned beauty brand, with a heritage dating back to 1828, prides itself on elevating fragrance to an art form and offering exceptional customer experiences. Its skincare offerings, exclusive treatments, and personalised services embody its commitment to blending cutting-edge research with tradition. Whilst Guerlain has a strong online presence, they aim to create a seamless omnichannel strategy, providing customers with flawless experiences in physical and online boutiques. Hear more from Emma Behaeghel, Guerlain Regional Director Asia Pacific, as she talks about they prioritise personalisation in customers' journeys.

Learn more about them: Guerlain clinches Retail Asia Awards win for ultimate boutique opening

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