How COTY SEA blends the physical and digital space

Talking about the current state of the retail industry and how retailers can keep up with the growth of e-commerce is Estella Lau, the Country Manager, Singapore & Prestige Distributor Markets at Coty.

Estella shared that the retail landscape in Asia has been steadily recovering since travel restrictions have begun to ease. People are starting to visit physical stores once again and e-commerce continues to grow. She believes it's important for retailers to invest in e-commerce and digital technology. They should also focus on creating a unique and personalized experience for their customers, both in-store and online, and use data analytics to better understand their customers' behaviors and preferences. Working with other brands and companies can also be beneficial in keeping up with the fast-paced world of e-commerce.

Sustainability is also a critical consideration in the retail industry. As consumers become more environmentally conscious, they are increasingly choosing eco-friendly products. Brands, including Coty, must prioritize sustainability in their products, packaging, and sourcing in order to meet consumer demands. By focusing on e-commerce, personalization, and sustainability, retailers can stay ahead in the ever-changing retail landscape.

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