FMCG Asia Awards 2022 Winner: Heineken Myanmar Enterprise Limited

Heineken Myanmar Enterprise Limited wins the Campaign of the Year - Myanmar award in the FMCG Asia Awards 2022.

Hear from Annie Giang Nguyen, Manager Tiger, Bawdar & Regal 7 at Heineken Myanmar and Mra Than, Strategy Director at VERO Asean as they talk about the main considerations in onboarding Paing Takhon in their Year of the Tiger (YOTT) Thingyun Myanmar New Year campaign, and the main objective of launching the Tiger Community Programme. They emphasised that they want to empower the youth to pursue their passion and career. This has been possible by providing training and mentorship programme in photography, video production, creative design, makeup, and fashion design.

Read more about them: https://retailasia.com/co-written-partner/event-news/uncage-your-tiger-looking-heineken-myanmar-year-tiger-campaign

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