Alibaba launches AI tool to help fashion retailers create virtual try-on videos

It turns product photos into try-on videos.

PicCopilot, the AI-powered design platform from Alibaba International Digital Commerce Group, has launched Fashion Reels, a new tool that turns static product photos into realistic try-on videos for fashion retailers.

Powered by Alibaba’s AI, this tool generates high-quality virtual try-ons that show how garments look on different body types.

It also helps fashion businesses, especially small and medium-sized ones, create engaging content without the high cost of traditional video production.

Fashion Reels uses AI to simulate how clothes move and fit on models, producing lifelike videos with detailed fabric textures and accurate body alignment.

Additionally, it offers more realism than traditional model photos or basic animations. Fashion videos typically require professional shoots, which are expensive and time-consuming.

Fashion Reels provides a fast, low-cost alternative. Internal tests by Alibaba show that these AI videos can boost conversion rates by over 150% compared to static images. Early users have already reported savings on production costs.