Brown-Forman announces leadership changes for new APAC region

Eveline Albarracin has been named senior vice president and managing director.

American beverage alcohol company Brown-Forman Corporation has announced new leadership for its newly established Asia-Pacific (APAC) region, effective immediately.

Eveline Albarracin has been named senior vice president and managing director for the APAC region, which encompasses Asia, Australia, New Zealand, the Pacific Islands, and India. 

Albarracin, who will be relocating to Singapore in the coming months, previously served as managing director for Australia, New Zealand, and the Pacific Islands (ANZPI) since January 2020. 

In 2022, she expanded her role to include India, the Middle East, North Africa, and Türkiye, driving Brown-Forman’s international growth.

Additionally, Ricardo Cupido, who has successfully led the Asia region for the past five years, will transition to the role of vice president, commercial strategy director international, based in Brown-Forman’s European headquarters in Amsterdam, the Netherlands. 

In this position, Cupido will focus on enhancing commercial best practices, fostering synergies, and providing the necessary commercial tools, systems, and processes to support the group’s international growth goals.