A.S. Watson, Amorepacific ink deal to offer more K-Beauty products

Derma and premium skincare brands will be launched in Watson stores in Asia and Europe.

A.S. Watson and Amorepacific signed an agreement to reinforce their collaboration and expand K-Beauty product offerings in A.S. Watson stores in Asia and Europe.

In a statement, A.S. Watsons said the brands would launch more derma and premium skincare brands such as Illiyoon and Aestura in A.S. Watsons stores.

Watsons currently offers Amorepacifics haircare brands RYO and Mise-En-Scene, and beauty brands ETUDE and Innisfree in Asia.

Mise-En-Scene is well-received with a compound sales growth of nearly 30% since 2019.

"We have observed that K-beauty is widely searched, and we continue to see steady increase in demand not only in Asia but also in Europe,” said A.S Watson (Asia & Europe) CEO Malina Ngai.

“For the A.S. Watson Group, we recorded a strong double-digit sales growth for overall K-Beauty products in the 12 months. Leverage our extensive O+O (Offline plus Online) retail platforms across Asia and Europe, I am excited about this strategic partnership with Amorepacific Group to enable our customers to access and experience an even wider range of quality beauty products inspired by the beautiful Korean culture,” she added.

Follow the link for more news on

AS Watson

Also Read

FairPrice Group extends discount schemes through 2025

IKEA’s expansion to New Zealand on track for 2025 opening

Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

I want to download the media kit