A.S. Watson, Amorepacific ink deal to offer more K-Beauty products

Derma and premium skincare brands will be launched in Watson stores in Asia and Europe.

A.S. Watson and Amorepacific signed an agreement to reinforce their collaboration and expand K-Beauty product offerings in A.S. Watson stores in Asia and Europe.

In a statement, A.S. Watsons said the brands would launch more derma and premium skincare brands such as Illiyoon and Aestura in A.S. Watsons stores.

Watsons currently offers Amorepacifics haircare brands RYO and Mise-En-Scene, and beauty brands ETUDE and Innisfree in Asia.

Mise-En-Scene is well-received with a compound sales growth of nearly 30% since 2019.

"We have observed that K-beauty is widely searched, and we continue to see steady increase in demand not only in Asia but also in Europe,” said A.S Watson (Asia & Europe) CEO Malina Ngai.

“For the A.S. Watson Group, we recorded a strong double-digit sales growth for overall K-Beauty products in the 12 months. Leverage our extensive O+O (Offline plus Online) retail platforms across Asia and Europe, I am excited about this strategic partnership with Amorepacific Group to enable our customers to access and experience an even wider range of quality beauty products inspired by the beautiful Korean culture,” she added.

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