, Singapore
180 views

Uniqlo opens first touchpoint store in Singapore

It is only 10% the size of a typical Uniqlo outlet.

Uniqlo will launch its first-ever touchpoint store in Singapore at Velocity @ Novena Square on 13 June.

The new store is just 10% the size of a typical UNIQLO outlet and focuses on serving omnichannel shoppers with an online-to-offline (O2O) experience.

Customers can order via the Uniqlo app or website and use Click & Collect to get same-day delivery with no fees or minimum spend.

The smaller store format allows Uniqlo to expand its presence whilst maintaining product range and service.

Cecilia Tan, e-commerce director at Uniqlo, said that nearly 50% of their customers use Click & Collect to pick up their orders in-store because of its convenience and affordability. “The Velocity store is one way that we are combining the efficiency of digital with the accessibility of physical retail.”

Uniqlo also partners with Cycle & Carriage Singapore to deliver Click & Collect orders using an all-electric vehicle fleet, reducing environmental impact.

The new store is located at 238 Thomson Road, #01-01 to 04, Singapore 307683, and will be open daily from 10 a.m. to 10 p.m. Special opening activities will run from 13 June to 22 June.
 

Join Retail Asia community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!