Uniqlo opens first touchpoint store in Singapore

It is only 10% the size of a typical Uniqlo outlet.

Uniqlo will launch its first-ever touchpoint store in Singapore at Velocity @ Novena Square on 13 June.

The new store is just 10% the size of a typical UNIQLO outlet and focuses on serving omnichannel shoppers with an online-to-offline (O2O) experience.

Customers can order via the Uniqlo app or website and use Click & Collect to get same-day delivery with no fees or minimum spend.

The smaller store format allows Uniqlo to expand its presence whilst maintaining product range and service.

Cecilia Tan, e-commerce director at Uniqlo, said that nearly 50% of their customers use Click & Collect to pick up their orders in-store because of its convenience and affordability. “The Velocity store is one way that we are combining the efficiency of digital with the accessibility of physical retail.”

Uniqlo also partners with Cycle & Carriage Singapore to deliver Click & Collect orders using an all-electric vehicle fleet, reducing environmental impact.

The new store is located at 238 Thomson Road, #01-01 to 04, Singapore 307683, and will be open daily from 10 a.m. to 10 p.m. Special opening activities will run from 13 June to 22 June.