Philippines' SM loyalty program reaches 10 million members

This is a significant increase from five million in 2020.

SM Advantage Card (SMAC), the Philippines’ largest retail rewards system, has doubled its membership to over 10 million, up from five million in 2020. 

Launched in 2002, SMAC not only offers points and exclusive discounts but also empowers members to track spending, access cash-equivalent points, and receive real-time updates via its app.

“SMAC is more than just points and exclusive offers. We enable our members to shop smarter. With SMAC, they will have access to information that will equip them to make smarter purchases,”shared Kevin Hartigan-Go, Chief Operating Officer, SMAC.

The group said loyalty programs like SMAC have become increasingly crucial, especially in fostering enduring relationships between companies and consumers amid economic fluctuations. Such initiatives transcend mere transactions, enriching the overall value exchange.

“SM takes care of its customers by providing them a tool that enables them to shop smarter and that continuously engages with them. SMAC is a healthy program that its members and partner brands can rely on,” Hartigan-Go said.

With over 4,000 partner stores nationwide and collaborations with major brands like Shell, Mabuhay Miles, Globe Rewards, and PLDT Home, SMAC continues to expand its benefits.

Looking forward, SMAC aims to further enrich its offerings across flagship stores and hospitality partners.