, China
107 view s
Press photo (L'occitane Group)

L’occitane launches botanical lab pop-up in Hainan, China

It has four distinct zones, each designed to engage the senses.

L’occitane Group has opened its first L’OCCITANE en Provence Botanical Lab pop-up at the China Duty Free Group International Duty-Free Complex in Sanya, Hainan, China.

The activation, launched on 27 September, invites travellers to explore the brand’s botanical ingredients through an interactive, multi-sensory experience.

“At this spectacular activation in Hainan, travellers can explore the power of botanical ingredients in an interactive setting, offering an immersive experience that reflects the brand’s values,” said Evelyne Ly-Wainer, managing director, Global Travel Retail L’occitane Group.

Visitors to the L’occitane Botanical Lab will experience four distinct zones. The Son et Lumière zone features a 360-degree digital display with projections of botanicals like rosemary, lavender, and peppermint.

In the Bubble Garden, guests can catch bubbles infused with signature botanicals and explore the scents of the brand's hair care collections.

The Hair Lab offers personalised hair diagnoses, along with product recommendations from L’OCCITANE’s latest hair care lines, including a Scalp Night Serum and Fortifying Serum.

Moreover, in the Face Lab, a skin analysis using a handheld device leads to tailored product recommendations, highlighting the Immortelle collection, particularly the Immortelle Divine Cream.

The experience concludes in the Gifting Zone, where visitors can purchase L’occitane’s popular products and exclusive offers. 

Join Retail Asia community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

Exclusives

Deliveroo Shopping for nonfood items launched in Singapore
Shoppers may now access beauty and pet care, and consumer electronics on the delivery app.
E-commerce
MR.DIY expands deep into Indonesia’s suburbs
The company has grown to more than 850 branches in just seven years.
Southeast Asian retailers go live to take orders
Social media are no longer just spaces for sharing selfies; they’ve become shopping hubs.
E-commerce