, Japan
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Photo via IKEA Japan's website (Press photo)

IKEA unveils revamped store in Shibuya

New features include the "IKEA Fanshop" and the "Interactive Room Design" installation.

IKEA Japan has officially reopened its Shibuya store after a major renovation. 

The store, originally opened in November 2020 to improve accessibility for the Shibuya community, now features a redesigned layout inspired by Swedish culture.

The updated store includes two large exterior monitors displaying IKEA’s products and seasonal content, and each floor is color-coded—pink, blue, light green, yellow, orange, red, and green—with a design reflecting Shibuya’s skyline.

The store's layout now includes dedicated sections such as "Living Room & Dining Room”, "Kitchen", "Office", and "Bedroom & Bathroom”. 

New features include 29 vignettes and 8 room settings that offer practical solutions for urban living, focusing on space efficiency and affordability.

A new "Take-home Furniture" section allows customers to pick up items immediately, and approximately 2,700 items will be available in-store, with around 1,700 items for immediate take-home. 

The store will integrate online and physical shopping experiences, with features like "Scan & Pay" and "IKEA Kreativ" available through the IKEA app. An in-store pickup service for online purchases will be offered for a flat rate of 300 yen.

Notable new features include the "IKEA Fanshop", showcasing iconic IKEA products, the "Interactive Room Design" installation, which allows visitors to explore virtual rooms on a curved LED screen, as well as a new Location Based AR experience.

The renovation reflects IKEA’s commitment to enhancing everyday life with affordable and innovative home solutions.

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