, Thailand
Photo by Kai Pilger: https://www.pexels.com/photo/assorted-clothes-996329/

Around 1 in 2 Thai consumers delay or cancel purchase due to inflation

They are spending less on clothes and accessories, and on dining out.

Around 48% of Thai consumers claimed that they delayed or cancelled their major purchase plans due to the increasing prices of goods and services, according to a Mintel report.

Mintel found that 50% of consumers are prioritising saving money and fulfilling their needs as being able to afford the lifestyle they want defines their financial success.

Around 55% are saving funds for self-indulgence.

To address inflation, around 43% of consumers are spending less on clothes and accessories, whilst 41% are cutting on dining out.

ALSO READ: Singapore’s Turn Capital buys Flash Coffee’s Thailand unit

Inflation impact is expected to persist for 75% of Thain consumers, Wilasinee Siriboonpipattana (Kaimook), Senior Lifestyle Analyst, Mintel Reports Thailand, said, citing the Mintel APAC Economic Tracker.

“Brands can address this worry by implementing various initiatives that offer consumers the opportunity to indulge without breaking their budget, like introducing smaller-sized products at affordable prices or offering financing methods to make their purchases more manageable,” the analyst said.

Follow the link for more news on

Join Retail Asia community
Since you're here...

...there are many ways you can work with us to advertise your company and connect to your customers. Our team can help you dight and create an advertising campaign, in print and digital, on this website and in print magazine.

We can also organize a real life or digital event for you and find thought leader speakers as well as industry leaders, who could be your potential partners, to join the event. We also run some awards programmes which give you an opportunity to be recognized for your achievements during the year and you can join this as a participant or a sponsor.

Let us help you drive your business forward with a good partnership!

Top News

How cost-per-wear redefines fashion value
This metric evaluates an item's value based on its frequency of use, lifespan, and resale potential.
What tech innovations retailers are investing in
They are now increasingly adopting digital interfaces, simplified shopping, and data-driven retail.
Malaysia's e-commerce market to grow by 12.8% in 2024
Alternative payment methods accounted for 35.7% of e-commerce transactions in 2023.